With the deep analysis of the above options, it is suggested that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and ingenious products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices too, as financiers want to invest more in business with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be executed successfully by developing specific short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Howling Wolf Taqueria Feeding The Good Wolf ought to carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate the majority of its income.
• Examine the current target audience as well as the market segment which is not include in the business's circle.
• Evaluate the present financial information to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to handle. Get most favorable companies with a strong dedication to health, to build the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Howling Wolf Taqueria Feeding The Good Wolf values and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Howling Wolf Taqueria Feeding The Good Wolf as a business producing healthy items has actually been developed under midterm plan and now the business might move towards taste aspect too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
