With the deep analysis of the above options, it is suggested that the company must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just present brand-new and ingenious products in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices also, as investors want to invest more in business with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Method can be carried out successfully by developing specific short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy How Government Shaped The American Diet must perform different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate the majority of its profits.
• Examine the present target market as well as the market section which is not consist of in the company's circle.
• Examine the current financial data to determine the quantity that should be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the company to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to handle. Get most favorable companies with a strong dedication to health, to build the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about How Government Shaped The American Diet values and vision and to prevent prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the How Government Shaped The American Diet as a company producing healthy products has been built under midterm strategy and now the company might move towards taste factor as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
