The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Hotmail has an experience of about 140 years, making it possible for company to better perform, in different scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Hotmail has more than 2000 brand names, which increase the circle of its target customers. These brands include child foods, pet food, confectionary products, drinks and so on. Famous brand names of Hotmail include; Maggi, Kit-Kat, Nescafe, etc.
• Hotmail has large amount of costs on R&D as compare to its competitors, making the business to introduce more innovative and nutritious products. This innovation supplies the company a high competitive position in long term.
• After adopting its NHW Technique, the business has actually done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Hotmail.
• Hotmail is a popular brand name with high consumer's commitment and brand recall. This brand name loyalty of customers increases the opportunities of simple market adoption of different new brand names of Hotmail.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Hotmail customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to alter the perception of people ab out Hotmail as a company selling healthy and nutritious products.
Opportunities
• Introducing more health related items makes it possible for the business to catch the market in which customers are quite conscious about health.
• Developing countries like India and China has largest markets worldwide. For this reason broadening the market towards developing countries can enhance the Hotmail company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Hotmail customers. Teachers can recommend their trainees to acquire Hotmail items.
Threats
• Financial instability in countries, which are the potential markets for Hotmail, can create a number of concerns for Hotmail.
• Shifting of items from normal to healthier, results in extra expenses and can cause decline company's earnings margins.
• As Hotmail has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
