It offers a range of products to its consumers including family pet food, drinks, confectionary items, snacks, dairy products, and food for infants. Its marketing objectives consist of becoming the largest maker of dairy items, advancement in the emerging markets, advance the use of technology and growth in the natural food market. The threat of new entrants and alternatives is high, Hotmail manages to stay among the leading and largest food chains of the world because of its strategic preparation and efficient use of its Research and Development department.
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