The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Hotel Ivory has an experience of about 140 years, allowing company to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Hotel Ivory has more than 2000 brand names, which increase the circle of its target customers. These brand names include baby foods, family pet food, confectionary products, drinks etc. Famous brand names of Hotel Ivory consist of; Maggi, Kit-Kat, Nescafe, and so on
• Hotel Ivory has large quantity of spending on R&D as compare to its competitors, making the company to introduce more ingenious and nutritious products. This development provides the business a high competitive position in long run.
• After adopting its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Hotel Ivory.
• Hotel Ivory is a widely known brand name with high consumer's loyalty and brand name recall. This brand name loyalty of customers increases the possibilities of easy market adoption of different brand-new brand names of Hotel Ivory.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can offer a negative signal to Hotel Ivory clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are rather various. It will take long to change the perception of individuals ab out Hotel Ivory as a company selling healthy and nutritious products.
Opportunities
• Introducing more health associated products makes it possible for the company to record the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets on the planet. Thus expanding the market towards developing countries can enhance the Hotel Ivory company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Hotel Ivory consumers. Instructors can recommend their students to acquire Hotel Ivory products.
Threats
• Economic instability in countries, which are the possible markets for Hotel Ivory, can produce a number of issues for Hotel Ivory.
• Shifting of products from normal to much healthier, causes additional costs and can cause decline business's profit margins.
• As Hotel Ivory has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
