The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Hotel Industry has an experience of about 140 years, allowing business to much better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Hotel Industry has more than 2000 brands, which increase the circle of its target consumers. These brands consist of baby foods, family pet food, confectionary products, beverages etc. Famous brand names of Hotel Industry consist of; Maggi, Kit-Kat, Nescafe, and so on
• Hotel Industry has large amount of costs on R&D as compare to its rivals, making the business to launch more innovative and nutritious products. This development supplies the business a high competitive position in long run.
• After embracing its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Hotel Industry.
• Hotel Industry is a well-known brand with high consumer's commitment and brand recall. This brand loyalty of customers increases the possibilities of simple market adoption of various brand-new brands of Hotel Industry.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give a negative signal to Hotel Industry clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are quite different. It will take long to alter the understanding of people ab out Hotel Industry as a business selling healthy and nutritious items.
Opportunities
• Introducing more health associated products enables the business to catch the market in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Thus broadening the marketplace towards developing countries can increase the Hotel Industry business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Hotel Industry consumers. For example, teachers can advise their trainees to purchase Hotel Industry items.
Threats
• Financial instability in countries, which are the prospective markets for Hotel Industry, can develop numerous problems for Hotel Industry.
• Shifting of items from typical to much healthier, leads to additional costs and can lead to decrease company's revenue margins.
• As Hotel Industry has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
