The analysis utilized to determine the position of business in the market is done by using PESTLE analysis, given in Exhibit A. Hotel Industry works under the rules and policies directed by federal government and food authority. The company is more concentrated on its products and services to ensure about the product quality and security. This analysis will help in understanding environment of external market in the global food and drink industries. (Parera, 2017).
Political.
The political influence on the business is considerably influenced by the public law and guidelines. The business needs to meet its requirements supplied by federal government otherwise it needs to pay fine. Hotel Industry is significantly supported by Government to meet all the criteria of standards like acts of health and safety. In efforts to make good food, Hotel Industry is altering the standards of food and drink production. This may cause the offense of governmental guidelines and regulations.
Economic.
Initiation of the business where the capital income of each individual matters for the increased net sale as this differs country-to-country. The economy of the Hotel Industry Business in U.S. is growing year by year with variable products launch particularly focusing on the nutritional food for infants.
Social.
The social environment keeps on altering with respect to time like the mindset of the customer as well as their lifestyles. Any product and services of any company can not be successful till the business is not concerned about the living system of the customer. Hotel Industry is taking measures to meet its goals as the world is in search of healthy and delicious food.
Technological.
In the development of service, tactical procedures are rather necessary. Hotel Industry is one of the leading well-known multinational company and by time it buys different departments to take its items to new level. Hotel Industry is spending more on its R&D to make its products healthier and healthy providing consumers with health advantages.
Legal.
There is no such effect of legal elements of Hotel Industry as it is more concerned over its laws and guidelines.
Environmental.
Hotel Industry, in terms of environmental effect is committed to operate in environmentally friendly environment with conservation of the natural deposits and energy. As due to the production of larger number of products there may be a danger if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
