With the deep analysis of the above options, it is suggested that the company ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and ingenious items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices too, as investors are willing to invest more in companies with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed effectively by developing particular short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Hospitality Services The University Of Western Ontario should carry out various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its revenue.
• Examine the current target market in addition to the market section which is not include in the business's circle.
• Examine the existing financial data to determine the amount that needs to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has prospective experience to deal with. Acquire most beneficial companies with a strong dedication to health, to develop the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Hospitality Services The University Of Western Ontario worths and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste element, as the base for the Hospitality Services The University Of Western Ontario as a company producing healthy products has actually been constructed under midterm strategy and now the business might move towards taste aspect also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
