The VRIO analysis of Horizon Insurance Agency Company is a broad range analysis offering the organization with an opportunity to acquire a practical competitive benefit against its rivals in the food and beverage industry, summed up in Exhibit I.
Valuable
The resources used by the Horizon Insurance Agency business are important for the company or not. Such as the resources like financing, human resources, management of operations and specialists in marketing. This are some of the key valuable factors of for the identification of competitive advantage.
Rare
The valuable resources utilized by Horizon Insurance Agency are even unusual or expensive. If these resources are frequently discovered that it would be much easier for the rivals and the new rivals in the industry to effortlessly move in competition.
Imitation
The imitation process is expensive for the competitors of Horizon Insurance Agency Company. It can be done only in two various strategies i.e. product duplication which is produced and made by Horizon Insurance Agency Company and launching of the replacement of the products with switching cost. This increases the hazard of interruption to the recent structure of the market.
Organization
This part of VRIO analysis deals with the compatibility of the company to position in the market making efficient usage of its important resources which are hard to mimic. Frequently, the development of management is absolutely based on the company's execution technique and team. Therefore, this polishes the skills of the firm by time based upon the choices made by company for the development of its tactical capitals.
Exhibit I: VRIO Analysis

