The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Horizon Insurance Agency has an experience of about 140 years, enabling company to much better carry out, in different situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Horizon Insurance Agency has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Horizon Insurance Agency consist of; Maggi, Kit-Kat, Nescafe, etc.
• Horizon Insurance Agency has large amount quantity spending costs R&D as compare to its competitorsRivals making the company to launch more innovative ingenious nutritious productsItems
• After embracing its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Horizon Insurance Agency.
• Horizon Insurance Agency is a popular brand with high customer's commitment and brand recall. This brand loyalty of consumers increases the opportunities of easy market adoption of different new brands of Horizon Insurance Agency.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can offer a negative signal to Horizon Insurance Agency customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to alter the understanding of individuals ab out Horizon Insurance Agency as a business offering healthy and nutritious items.
Opportunities
• Introducing more health associated items makes it possible for the business to catch the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has largest markets in the world. For this reason expanding the market towards establishing countries can improve the Horizon Insurance Agency organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Horizon Insurance Agency consumers. For instance, teachers can recommend their students to buy Horizon Insurance Agency items.
Threats
• Financial instability in countries, which are the prospective markets for Horizon Insurance Agency, can develop numerous concerns for Horizon Insurance Agency.
• Shifting of products from normal to much healthier, causes extra expenses and can result in decline business's profit margins.
• As Horizon Insurance Agency has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular problems.
Exhibit F: SWOT Analysis
