With the deep analysis of the above alternatives, it is advised that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present new and innovative items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices too, as investors want to invest more in companies with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Method can be executed effectively by establishing particular short term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Hilton Manufacturing Co Spanish Version should carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create most of its income.
• Analyze the present target market as well as the marketplace sector which is not consist of in the company's circle.
• Examine the existing financial data to determine the amount that ought to be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Hilton Manufacturing Co Spanish Version values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Hilton Manufacturing Co Spanish Version as a business producing healthy items has been built under midterm plan and now the company could move towards taste factor as well to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
