The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Hermes Paris has an experience of about 140 years, making it possible for company to better carry out, in various circumstances.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Market.
• Hermes Paris has more than 2000 brand names, which increase the circle of its target consumers. These brands include baby foods, family pet food, confectionary products, drinks and so on. Famous brands of Hermes Paris consist of; Maggi, Kit-Kat, Nescafe, and so on
• Hermes Paris has big amount of costs on R&D as compare to its rivals, making the business to release more ingenious and healthy items. This innovation offers the company a high competitive position in long term.
• After adopting its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Hermes Paris.
• Hermes Paris is a popular brand name with high customer's loyalty and brand name recall. This brand name loyalty of customers increases the chances of easy market adoption of numerous new brands of Hermes Paris.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can offer a negative signal to Hermes Paris clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather different. It will take long to alter the understanding of people ab out Hermes Paris as a business offering healthy and nutritious products.
Opportunities
• Presenting more health associated items makes it possible for the business to catch the market in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Thus expanding the market towards developing nations can boost the Hermes Paris company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Hermes Paris customers. Teachers can suggest their trainees to acquire Hermes Paris products.
Threats
• Financial instability in nations, which are the potential markets for Hermes Paris, can develop several concerns for Hermes Paris.
• Shifting of items from regular to much healthier, causes additional expenses and can lead to decline business's revenue margins.
• As Hermes Paris has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
