With the deep analysis of the above options, it is advised that the company must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and innovative items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates also, as financiers are willing to invest more in business with substantial R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented efficiently by developing certain short term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Helios Health B should perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create the majority of its earnings.
• Examine the existing target audience as well as the market sector which is not consist of in the company's circle.
• Examine the existing financial data to measure the amount that needs to be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to deal with. Obtain most beneficial companies with a strong dedication to health, to construct the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Helios Health B worths and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the Helios Health B as a business producing healthy products has been constructed under midterm strategy and now the company could move towards taste aspect too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
