With the deep analysis of the above alternatives, it is suggested that the company ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and innovative products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates also, as investors are willing to invest more in business with substantial R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by developing certain short term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Health Stop Retail Medical Centers A Strategy must carry out various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate most of its profits.
• Analyze the present target audience in addition to the marketplace sector which is not consist of in the business's circle.
• Evaluate the present financial information to determine the quantity that needs to be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the business to know that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to handle. Get most favorable organizations with a strong commitment to health, to build the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Health Stop Retail Medical Centers A Strategy worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Health Stop Retail Medical Centers A Strategy as a company producing healthy products has been constructed under midterm plan and now the business could move towards taste factor also to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
