With the deep analysis of the above alternatives, it is advised that the business ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just present brand-new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices as well, as financiers want to invest more in business with considerable R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Method can be implemented efficiently by establishing certain short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Hayman Capital Management must carry out numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce most of its profits.
• Analyze the present target audience in addition to the marketplace section which is not consist of in the company's circle.
• Evaluate the present financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to handle. Obtain most beneficial organizations with a strong commitment to health, to develop the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Hayman Capital Management values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste factor, as the base for the Hayman Capital Management as a business producing healthy items has actually been built under midterm plan and now the company might move towards taste factor also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
