With the deep analysis of the above alternatives, it is advised that the company should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and innovative items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices too, as investors want to invest more in business with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out successfully by developing certain short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Harvard Management Co 2001 should carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate most of its revenue.
• Examine the current target audience in addition to the market sector which is not include in the business's circle.
• Examine the existing financial information to determine the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the company to know that how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has possible experience to handle. Acquire most beneficial organizations with a strong dedication to health, to build the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Harvard Management Co 2001 values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste element, as the base for the Harvard Management Co 2001 as a business producing healthy products has actually been developed under midterm plan and now the business might move towards taste factor also to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
