The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Harrington Corp has an experience of about 140 years, allowing company to better carry out, in numerous circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Harrington Corp has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of child foods, family pet food, confectionary products, beverages etc. Famous brand names of Harrington Corp include; Maggi, Kit-Kat, Nescafe, etc.
• Harrington Corp has large amount of spending on R&D as compare to its rivals, making the business to release more ingenious and nutritious products. This innovation offers the business a high competitive position in long term.
• After embracing its NHW Strategy, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Harrington Corp.
• Harrington Corp is a popular brand with high customer's loyalty and brand name recall. This brand name commitment of consumers increases the opportunities of easy market adoption of different brand-new brand names of Harrington Corp.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can provide a negative signal to Harrington Corp customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite different. It will take long to alter the perception of individuals ab out Harrington Corp as a business offering healthy and healthy items.
Opportunities
• Introducing more health related items makes it possible for the business to catch the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Broadening the market towards establishing nations can boost the Harrington Corp business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Harrington Corp customers. Instructors can suggest their trainees to purchase Harrington Corp products.
Threats
• Economic instability in countries, which are the prospective markets for Harrington Corp, can develop numerous concerns for Harrington Corp.
• Shifting of products from normal to healthier, causes additional expenses and can result in decrease company's revenue margins.
• As Harrington Corp has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific problems.
Exhibit F: SWOT Analysis
