The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Harnischfeger Corp has an experience of about 140 years, allowing company to much better perform, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Harnischfeger Corp has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Harnischfeger Corp consist of; Maggi, Kit-Kat, Nescafe, and so on
• Harnischfeger Corp has large big of spending on R&D as compare to its competitorsRivals making the company to launch more innovative ingenious nutritious healthy.
• After adopting its NHW Method, the company has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Harnischfeger Corp.
• Harnischfeger Corp is a popular brand with high customer's loyalty and brand name recall. This brand commitment of consumers increases the opportunities of easy market adoption of different new brands of Harnischfeger Corp.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give an unfavorable signal to Harnischfeger Corp consumers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Strategy are rather various. It will take long to change the understanding of people ab out Harnischfeger Corp as a business selling healthy and healthy items.
Opportunities
• Introducing more health associated products enables the business to capture the market in which consumers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Thus broadening the market towards developing countries can boost the Harnischfeger Corp company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Harnischfeger Corp consumers. Instructors can suggest their trainees to buy Harnischfeger Corp products.
Threats
• Economic instability in nations, which are the potential markets for Harnischfeger Corp, can produce several issues for Harnischfeger Corp.
• Shifting of products from normal to healthier, causes additional costs and can cause decrease business's earnings margins.
• As Harnischfeger Corp has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with particular issues.
Exhibit F: SWOT Analysis
