With the deep analysis of the above alternatives, it is advised that the business needs to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just present new and innovative items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share rates as well, as investors are willing to invest more in business with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by developing particular short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Harley Davidson In India B must carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce the majority of its revenue.
• Examine the present target audience along with the market sector which is not include in the business's circle.
• Analyze the present financial data to determine the amount that must be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to deal with. Obtain most favorable companies with a strong dedication to health, to construct the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Harley Davidson In India B values and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste aspect, as the base for the Harley Davidson In India B as a company producing healthy products has been built under midterm plan and now the company could move towards taste aspect also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
