With the deep analysis of the above alternatives, it is advised that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only present new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs also, as financiers want to invest more in companies with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Method can be executed efficiently by developing particular short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Harbor City Community Center should perform different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its income.
• Analyze the current target market in addition to the marketplace section which is not include in the business's circle.
• Analyze the existing financial data to measure the quantity that ought to be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to deal with. Get most favorable organizations with a strong commitment to health, to develop the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Harbor City Community Center worths and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste aspect, as the base for the Harbor City Community Center as a company producing healthy items has actually been constructed under midterm plan and now the business might move towards taste factor also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
