With the deep analysis of the above alternatives, it is suggested that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and ingenious products in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share costs as well, as investors want to invest more in business with considerable R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing particular short term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy H Partners And Six Flags should carry out numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create the majority of its income.
• Examine the current target market as well as the market segment which is not consist of in the company's circle.
• Evaluate the existing financial data to determine the quantity that needs to be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to deal with. Obtain most favorable companies with a strong dedication to health, to develop the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about H Partners And Six Flags values and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the H Partners And Six Flags as a company producing healthy items has actually been constructed under midterm plan and now the company might move towards taste aspect too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
