The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Grupo Pao De Acucar has an experience of about 140 years, making it possible for company to better carry out, in different situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Grupo Pao De Acucar has more than 2000 brands, which increase the circle of its target customers. These brand names consist of baby foods, pet food, confectionary products, beverages etc. Famous brands of Grupo Pao De Acucar consist of; Maggi, Kit-Kat, Nescafe, etc.
• Grupo Pao De Acucar has big amount of costs on R&D as compare to its competitors, making the business to release more innovative and nutritious items. This innovation offers the company a high competitive position in long term.
• After embracing its NHW Method, the company has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Grupo Pao De Acucar.
• Grupo Pao De Acucar is a widely known brand name with high customer's commitment and brand name recall. This brand commitment of consumers increases the chances of easy market adoption of different new brands of Grupo Pao De Acucar.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can provide an unfavorable signal to Grupo Pao De Acucar clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are quite various. It will take long to alter the perception of individuals ab out Grupo Pao De Acucar as a business selling healthy and healthy items.
Opportunities
• Introducing more health associated products makes it possible for the business to record the market in which customers are rather mindful about health.
• Developing countries like India and China has biggest markets in the world. Hence expanding the market towards establishing nations can improve the Grupo Pao De Acucar business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Grupo Pao De Acucar consumers. Teachers can suggest their trainees to buy Grupo Pao De Acucar products.
Threats
• Economic instability in countries, which are the prospective markets for Grupo Pao De Acucar, can create numerous issues for Grupo Pao De Acucar.
• Shifting of products from normal to healthier, causes extra costs and can lead to decline business's earnings margins.
• As Grupo Pao De Acucar has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
