The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Grupo Bimbo has an experience of about 140 years, enabling business to much better perform, in numerous situations.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Grupo Bimbo has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Grupo Bimbo include; Maggi, Kit-Kat, Nescafe, and so on
• Grupo Bimbo has large big of spending costs R&D as compare to its competitorsRivals making the company business launch release innovative ingenious nutritious products.
• After adopting its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Grupo Bimbo.
• Grupo Bimbo is a widely known brand name with high consumer's commitment and brand recall. This brand name commitment of consumers increases the possibilities of simple market adoption of different brand-new brands of Grupo Bimbo.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can give a negative signal to Grupo Bimbo consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to alter the perception of people ab out Grupo Bimbo as a business selling healthy and nutritious items.
Opportunities
• Presenting more health associated items makes it possible for the business to record the market in which customers are rather conscious about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards developing countries can improve the Grupo Bimbo business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Grupo Bimbo customers. Teachers can recommend their trainees to buy Grupo Bimbo items.
Threats
• Financial instability in nations, which are the potential markets for Grupo Bimbo, can develop numerous problems for Grupo Bimbo.
• Shifting of products from typical to much healthier, results in extra expenses and can cause decrease company's earnings margins.
• As Grupo Bimbo has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
