With the deep analysis of the above alternatives, it is suggested that the business ought to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices also, as financiers want to invest more in companies with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be carried out effectively by developing particular short-term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Greylock Partners should perform numerous activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce most of its income.
• Evaluate the existing target audience in addition to the market section which is not include in the company's circle.
• Analyze the current financial information to measure the quantity that needs to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that just how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Acquire most beneficial organizations with a strong commitment to health, to develop the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Greylock Partners worths and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste aspect, as the base for the Greylock Partners as a company producing healthy items has been built under midterm strategy and now the business could move towards taste element too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
