With the deep analysis of the above options, it is recommended that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and innovative products in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs too, as investors want to invest more in companies with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Technique can be implemented effectively by establishing certain short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Greenwood Resources A Global Sustainable Venture In The Making need to carry out numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce most of its profits.
• Evaluate the existing target market along with the marketplace sector which is not consist of in the business's circle.
• Analyze the existing financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Get most favorable organizations with a strong commitment to health, to develop the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Greenwood Resources A Global Sustainable Venture In The Making worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste element, as the base for the Greenwood Resources A Global Sustainable Venture In The Making as a business producing healthy items has been constructed under midterm strategy and now the business might move towards taste element also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
