With the deep analysis of the above alternatives, it is suggested that the company ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only present new and innovative items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share costs also, as financiers want to invest more in companies with considerable R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Technique can be executed successfully by developing specific short term as well as long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Green Valley Medical Center ought to perform various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce the majority of its income.
• Analyze the existing target audience as well as the market sector which is not consist of in the company's circle.
• Analyze the existing financial data to measure the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Obtain most beneficial companies with a strong commitment to health, to construct the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Green Valley Medical Center worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the Green Valley Medical Center as a business producing healthy products has actually been built under midterm strategy and now the business might move towards taste factor too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
