With the deep analysis of the above options, it is suggested that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only present new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share rates also, as investors want to invest more in companies with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Method can be implemented efficiently by establishing certain short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Greeces Debt Sustainable need to carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate the majority of its income.
• Evaluate the existing target audience in addition to the marketplace segment which is not include in the business's circle.
• Examine the present financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to deal with. Get most favorable organizations with a strong commitment to health, to develop the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Greeces Debt Sustainable worths and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste element, as the base for the Greeces Debt Sustainable as a business producing healthy items has actually been built under midterm strategy and now the business might move towards taste element also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.
