The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Great Eastern Toys C has an experience of about 140 years, enabling business to better perform, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Great Eastern Toys C has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of baby foods, family pet food, confectionary products, beverages and so on. Famous brand names of Great Eastern Toys C include; Maggi, Kit-Kat, Nescafe, etc.
• Great Eastern Toys C has big quantity of costs on R&D as compare to its rivals, making the business to introduce more ingenious and healthy products. This development supplies the business a high competitive position in long run.
• After embracing its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Great Eastern Toys C.
• Great Eastern Toys C is a widely known brand with high customer's loyalty and brand recall. This brand name loyalty of consumers increases the opportunities of simple market adoption of numerous new brands of Great Eastern Toys C.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can offer a negative signal to Great Eastern Toys C clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to change the perception of people ab out Great Eastern Toys C as a business selling healthy and nutritious products.
Opportunities
• Introducing more health associated items enables the business to record the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has largest markets worldwide. Hence expanding the marketplace towards establishing countries can increase the Great Eastern Toys C business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Great Eastern Toys C consumers. For instance, teachers can suggest their students to acquire Great Eastern Toys C items.
Threats
• Economic instability in countries, which are the potential markets for Great Eastern Toys C, can develop several issues for Great Eastern Toys C.
• Shifting of products from typical to much healthier, causes additional expenses and can cause decrease business's earnings margins.
• As Great Eastern Toys C has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
