With the deep analysis of the above options, it is recommended that the business ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only present new and innovative items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices also, as investors are willing to invest more in business with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by developing specific short term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Graves Industries Inc B Lohnes Marine Hardware Division Spanish Version ought to perform various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its revenue.
• Evaluate the present target market along with the market section which is not consist of in the company's circle.
• Analyze the present financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to know that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to handle. Acquire most beneficial companies with a strong dedication to health, to construct the customer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Graves Industries Inc B Lohnes Marine Hardware Division Spanish Version values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Graves Industries Inc B Lohnes Marine Hardware Division Spanish Version as a business producing healthy products has been developed under midterm plan and now the company could move towards taste aspect as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
