The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Google In China has an experience of about 140 years, making it possible for company to much better perform, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Industry.
• Google In China has more than 2000 brand names, which increase the circle of its target customers. These brands consist of baby foods, pet food, confectionary items, beverages etc. Famous brands of Google In China consist of; Maggi, Kit-Kat, Nescafe, and so on
• Google In China has large quantity of spending on R&D as compare to its rivals, making the business to launch more ingenious and nutritious products. This development supplies the company a high competitive position in long term.
• After embracing its NHW Technique, the company has done large amount of mergers and acquisitions which increase the sales development and improve market position of Google In China.
• Google In China is a well-known brand name with high customer's loyalty and brand name recall. This brand commitment of consumers increases the chances of easy market adoption of various brand-new brand names of Google In China.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can give a negative signal to Google In China consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Google In China as a company offering healthy and nutritious products.
Opportunities
• Introducing more health associated products enables the business to record the market in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Thus expanding the market towards establishing nations can increase the Google In China organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Google In China consumers. Instructors can suggest their students to buy Google In China items.
Threats
• Economic instability in countries, which are the potential markets for Google In China, can develop numerous concerns for Google In China.
• Shifting of products from typical to healthier, causes additional costs and can cause decline business's earnings margins.
• As Google In China has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain issues.
Exhibit F: SWOT Analysis
