With the deep analysis of the above options, it is suggested that the company ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and ingenious products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs as well, as financiers want to invest more in business with considerable R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by developing certain short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Google And The Government Of China A Case Study In Cross Cultural Negotiations need to carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create most of its profits.
• Analyze the existing target audience along with the market sector which is not consist of in the company's circle.
• Examine the current financial information to measure the amount that should be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to handle. Acquire most beneficial organizations with a strong dedication to health, to develop the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Google And The Government Of China A Case Study In Cross Cultural Negotiations values and vision and to avoid prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste factor, as the base for the Google And The Government Of China A Case Study In Cross Cultural Negotiations as a business producing healthy items has actually been constructed under midterm strategy and now the business might move towards taste element as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
