With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and innovative items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices too, as investors want to invest more in companies with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented successfully by establishing specific short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold should carry out numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its revenue.
• Analyze the existing target audience along with the marketplace section which is not include in the company's circle.
• Analyze the existing financial data to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to handle. Get most beneficial organizations with a strong dedication to health, to construct the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the Gold As A Portfolio Diversifier The World Gold Council And Investing In Gold as a company producing healthy items has been constructed under midterm strategy and now the business could move towards taste aspect as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new products.
