With the deep analysis of the above options, it is recommended that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and innovative items in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share prices as well, as financiers are willing to invest more in companies with substantial R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed successfully by developing particular short term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Global Fun The Internationalization Of Theme Parks should carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce the majority of its income.
• Examine the present target market along with the market sector which is not consist of in the company's circle.
• Analyze the current financial information to measure the amount that must be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Get most favorable organizations with a strong dedication to health, to develop the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Global Fun The Internationalization Of Theme Parks worths and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste element, as the base for the Global Fun The Internationalization Of Theme Parks as a business producing healthy products has actually been developed under midterm strategy and now the company could move towards taste factor also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
