With the deep analysis of the above alternatives, it is suggested that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and innovative items in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share prices as well, as investors are willing to invest more in business with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Method can be implemented effectively by developing certain short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Global Conservation Trust A Foundation For Food Security need to carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate most of its earnings.
• Evaluate the existing target audience in addition to the market sector which is not consist of in the business's circle.
• Analyze the existing financial data to measure the quantity that ought to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the company to understand that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to handle. Acquire most beneficial organizations with a strong commitment to health, to construct the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Global Conservation Trust A Foundation For Food Security worths and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Global Conservation Trust A Foundation For Food Security as a business producing healthy items has been built under midterm plan and now the business could move towards taste factor also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
