With the deep analysis of the above options, it is recommended that the company needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just introduce brand-new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs too, as investors are willing to invest more in business with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be implemented effectively by developing specific short term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Ginnys Restaurant must perform numerous activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its earnings.
• Evaluate the present target market as well as the market segment which is not include in the company's circle.
• Evaluate the present financial data to determine the quantity that should be spent on the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has potential experience to handle. Get most beneficial companies with a strong dedication to health, to construct the consumer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Ginnys Restaurant values and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Ginnys Restaurant as a business producing healthy items has actually been developed under midterm strategy and now the company could move towards taste aspect also to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.
