With the deep analysis of the above alternatives, it is suggested that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and ingenious items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs too, as financiers want to invest more in business with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented efficiently by establishing specific short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan General Motors Corp B Financial Policies need to carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce most of its revenue.
• Evaluate the existing target audience as well as the market sector which is not consist of in the business's circle.
• Examine the existing financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has potential experience to deal with. Get most favorable organizations with a strong commitment to health, to develop the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about General Motors Corp B Financial Policies worths and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste element, as the base for the General Motors Corp B Financial Policies as a company producing healthy items has been constructed under midterm plan and now the company might move towards taste aspect also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
