The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• General Electric Valley Forge B has an experience of about 140 years, allowing company to better perform, in various circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• General Electric Valley Forge B has more than 2000 brand names, which increase the circle of its target consumers. These brands include child foods, family pet food, confectionary products, beverages and so on. Famous brands of General Electric Valley Forge B include; Maggi, Kit-Kat, Nescafe, etc.
• General Electric Valley Forge B has big quantity of spending on R&D as compare to its rivals, making the business to release more innovative and healthy products. This development offers the company a high competitive position in long term.
• After embracing its NHW Technique, the company has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of General Electric Valley Forge B.
• General Electric Valley Forge B is a popular brand name with high consumer's commitment and brand name recall. This brand commitment of consumers increases the chances of easy market adoption of different brand-new brand names of General Electric Valley Forge B.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to General Electric Valley Forge B clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite different. It will take long to alter the perception of individuals ab out General Electric Valley Forge B as a business offering healthy and nutritious items.
Opportunities
• Introducing more health associated products makes it possible for the business to record the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has largest markets in the world. Expanding the market towards developing countries can improve the General Electric Valley Forge B business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of General Electric Valley Forge B customers. For example, teachers can recommend their students to acquire General Electric Valley Forge B products.
Threats
• Financial instability in countries, which are the possible markets for General Electric Valley Forge B, can produce several problems for General Electric Valley Forge B.
• Shifting of products from typical to much healthier, results in additional expenses and can result in decline company's earnings margins.
• As General Electric Valley Forge B has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
