The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Fresh Choice has an experience of about 140 years, allowing company to much better perform, in different circumstances.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Fresh Choice has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Fresh Choice include; Maggi, Kit-Kat, Nescafe, etc.
• Fresh Choice has large big of spending on R&D as compare to its competitors, making the company to launch more innovative and nutritious healthyItems
• After embracing its NHW Strategy, the business has actually done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Fresh Choice.
• Fresh Choice is a well-known brand with high customer's commitment and brand recall. This brand name commitment of customers increases the chances of easy market adoption of numerous brand-new brands of Fresh Choice.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can provide an unfavorable signal to Fresh Choice customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Method are rather different. It will take long to alter the perception of individuals ab out Fresh Choice as a business selling healthy and nutritious products.
Opportunities
• Presenting more health related products makes it possible for the company to catch the marketplace in which customers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards establishing nations can increase the Fresh Choice organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Fresh Choice customers. For example, teachers can advise their trainees to acquire Fresh Choice products.
Threats
• Economic instability in nations, which are the potential markets for Fresh Choice, can produce numerous issues for Fresh Choice.
• Shifting of products from regular to much healthier, results in extra expenses and can lead to decrease company's earnings margins.
• As Fresh Choice has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
