The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Founders Fund has an experience of about 140 years, making it possible for business to much better perform, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• Founders Fund has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Founders Fund include; Maggi, Kit-Kat, Nescafe, and so on
• Founders Fund has large big quantity spending costs R&D as compare to its competitorsRivals making the company business launch introduce innovative and nutritious healthy.
• After adopting its NHW Method, the company has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Founders Fund.
• Founders Fund is a well-known brand with high customer's commitment and brand name recall. This brand name commitment of customers increases the possibilities of simple market adoption of different brand-new brand names of Founders Fund.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can offer a negative signal to Founders Fund consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to alter the understanding of people ab out Founders Fund as a company offering healthy and healthy products.
Opportunities
• Presenting more health related items makes it possible for the business to capture the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets on the planet. For this reason broadening the market towards establishing nations can increase the Founders Fund service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Founders Fund consumers. For example, instructors can advise their students to acquire Founders Fund products.
Threats
• Financial instability in countries, which are the potential markets for Founders Fund, can create a number of issues for Founders Fund.
• Shifting of products from typical to much healthier, causes extra expenses and can cause decrease business's profit margins.
• As Founders Fund has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
