With the deep analysis of the above alternatives, it is recommended that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only present new and ingenious items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share rates too, as financiers want to invest more in business with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by establishing certain short-term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Forest Policy In Malaysia must perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce the majority of its income.
• Examine the existing target market in addition to the market section which is not consist of in the company's circle.
• Analyze the existing financial information to measure the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the business to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to deal with. Obtain most favorable companies with a strong dedication to health, to build the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Forest Policy In Malaysia values and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste factor, as the base for the Forest Policy In Malaysia as a business producing healthy items has been constructed under midterm plan and now the business might move towards taste element as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
