With the deep analysis of the above options, it is recommended that the company must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and ingenious products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices too, as financiers want to invest more in companies with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by establishing specific short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Foreign Exchange Markets And Transactions ought to carry out various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its revenue.
• Evaluate the current target audience along with the market segment which is not consist of in the company's circle.
• Analyze the existing financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has prospective experience to deal with. Acquire most beneficial companies with a strong commitment to health, to develop the client's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Foreign Exchange Markets And Transactions values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste factor, as the base for the Foreign Exchange Markets And Transactions as a business producing healthy products has actually been constructed under midterm plan and now the company might move towards taste element as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
