The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Food And Beverage Industry has an experience of about 140 years, enabling company to much better carry out, in different scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Food And Beverage Industry has more than 2000 brands, which increase the circle of its target customers. These brands consist of infant foods, pet food, confectionary items, beverages and so on. Famous brand names of Food And Beverage Industry consist of; Maggi, Kit-Kat, Nescafe, etc.
• Food And Beverage Industry has large quantity of spending on R&D as compare to its competitors, making the business to launch more ingenious and healthy products. This development supplies the business a high competitive position in long run.
• After embracing its NHW Technique, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Food And Beverage Industry.
• Food And Beverage Industry is a well-known brand with high consumer's loyalty and brand recall. This brand commitment of consumers increases the chances of easy market adoption of various brand-new brand names of Food And Beverage Industry.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can offer a negative signal to Food And Beverage Industry consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are quite different. It will take long to change the understanding of people ab out Food And Beverage Industry as a company selling healthy and healthy items.
Opportunities
• Introducing more health associated items allows the business to record the market in which customers are quite mindful about health.
• Developing nations like India and China has largest markets in the world. Expanding the market towards developing nations can increase the Food And Beverage Industry organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Food And Beverage Industry consumers. For instance, teachers can recommend their students to buy Food And Beverage Industry products.
Threats
• Financial instability in countries, which are the potential markets for Food And Beverage Industry, can produce numerous issues for Food And Beverage Industry.
• Shifting of items from normal to healthier, results in additional costs and can cause decline business's revenue margins.
• As Food And Beverage Industry has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face specific problems.
Exhibit F: SWOT Analysis
