The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Fitzpatrick Hotel Group A has an experience of about 140 years, making it possible for business to better perform, in various scenarios.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Fitzpatrick Hotel Group A has more than 2000 brand names, which increase the circle of its target consumers. These brand names consist of child foods, pet food, confectionary products, beverages and so on. Famous brands of Fitzpatrick Hotel Group A consist of; Maggi, Kit-Kat, Nescafe, and so on
• Fitzpatrick Hotel Group A has large amount of spending on R&D as compare to its rivals, making the company to release more innovative and healthy items. This development offers the company a high competitive position in long term.
• After adopting its NHW Technique, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Fitzpatrick Hotel Group A.
• Fitzpatrick Hotel Group A is a widely known brand with high customer's loyalty and brand name recall. This brand loyalty of consumers increases the possibilities of easy market adoption of various brand-new brands of Fitzpatrick Hotel Group A.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can provide a negative signal to Fitzpatrick Hotel Group A consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are rather various. It will take long to change the understanding of individuals ab out Fitzpatrick Hotel Group A as a business offering healthy and healthy items.
Opportunities
• Presenting more health related items allows the company to capture the market in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets in the world. For this reason broadening the market towards establishing countries can enhance the Fitzpatrick Hotel Group A business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Fitzpatrick Hotel Group A customers. For instance, teachers can advise their trainees to purchase Fitzpatrick Hotel Group A products.
Threats
• Economic instability in nations, which are the prospective markets for Fitzpatrick Hotel Group A, can produce numerous issues for Fitzpatrick Hotel Group A.
• Shifting of products from typical to healthier, causes extra costs and can result in decrease company's profit margins.
• As Fitzpatrick Hotel Group A has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
