The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• First Place Video has an experience of about 140 years, enabling business to better perform, in different scenarios.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Drink Market.
• First Place Video has more than 2000 brands, which increase the circle of its target consumers. These brands consist of child foods, family pet food, confectionary products, beverages etc. Famous brand names of First Place Video include; Maggi, Kit-Kat, Nescafe, and so on
• First Place Video has big amount of spending on R&D as compare to its competitors, making the company to introduce more innovative and nutritious items. This innovation offers the company a high competitive position in long run.
• After embracing its NHW Strategy, the business has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of First Place Video.
• First Place Video is a widely known brand name with high consumer's loyalty and brand name recall. This brand name loyalty of customers increases the opportunities of easy market adoption of numerous brand-new brands of First Place Video.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can give an unfavorable signal to First Place Video consumers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather various. It will take long to change the perception of individuals ab out First Place Video as a business offering healthy and nutritious products.
Opportunities
• Presenting more health associated products makes it possible for the business to capture the marketplace in which consumers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. For this reason broadening the market towards developing countries can boost the First Place Video company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of First Place Video customers. For example, teachers can advise their students to purchase First Place Video products.
Threats
• Financial instability in nations, which are the possible markets for First Place Video, can create numerous problems for First Place Video.
• Shifting of products from normal to much healthier, leads to additional expenses and can cause decrease company's profit margins.
• As First Place Video has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
