It provides a variety of items to its customers consisting of pet food, beverages, confectionary items, snacks, dairy products, and food for babies. Its marketing goals consist of becoming the largest maker of dairy products, advancement in the emerging markets, advance the usage of innovation and development in the organic food market. The risk of new entrants and substitutes is high, Financial Statement And Ratio Analysis manages to stay amongst the top and largest food chains of the world because of its strategic planning and effective use of its Research and Advancement department.
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