The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Fan Pier has an experience of about 140 years, allowing company to better perform, in various scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Fan Pier has more than 2000 brand names, which increase the circle of its target consumers. These brand names include baby foods, pet food, confectionary items, beverages etc. Famous brands of Fan Pier include; Maggi, Kit-Kat, Nescafe, etc.
• Fan Pier has big amount of costs on R&D as compare to its rivals, making the company to introduce more ingenious and nutritious items. This development provides the business a high competitive position in long run.
• After adopting its NHW Technique, the company has done big amount of mergers and acquisitions which increase the sales development and enhance market position of Fan Pier.
• Fan Pier is a popular brand with high customer's loyalty and brand recall. This brand loyalty of customers increases the possibilities of simple market adoption of numerous brand-new brand names of Fan Pier.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Fan Pier customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are rather various. It will take long to change the understanding of people ab out Fan Pier as a business offering healthy and nutritious products.
Opportunities
• Introducing more health associated items enables the business to catch the market in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets in the world. Broadening the market towards establishing countries can enhance the Fan Pier business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Fan Pier customers. Instructors can suggest their students to acquire Fan Pier products.
Threats
• Economic instability in nations, which are the prospective markets for Fan Pier, can develop several concerns for Fan Pier.
• Shifting of products from normal to healthier, leads to extra expenses and can result in decline business's revenue margins.
• As Fan Pier has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
