The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Exclamation International Inc has an experience of about 140 years, enabling company to better carry out, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Exclamation International Inc has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Exclamation International Inc consist of; Maggi, Kit-Kat, Nescafe, and so on
• Exclamation International Inc has large big quantity spending on R&D as compare to its competitorsRivals making the company to launch introduce innovative ingenious nutritious productsItems
• After embracing its NHW Strategy, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Exclamation International Inc.
• Exclamation International Inc is a well-known brand name with high customer's loyalty and brand recall. This brand name commitment of customers increases the chances of simple market adoption of numerous new brands of Exclamation International Inc.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can offer an unfavorable signal to Exclamation International Inc clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Method are rather various. It will take long to alter the perception of people ab out Exclamation International Inc as a company selling healthy and nutritious items.
Opportunities
• Introducing more health related items makes it possible for the company to capture the market in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards establishing countries can enhance the Exclamation International Inc organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Exclamation International Inc consumers. Teachers can suggest their trainees to buy Exclamation International Inc products.
Threats
• Financial instability in countries, which are the prospective markets for Exclamation International Inc, can produce numerous issues for Exclamation International Inc.
• Shifting of products from normal to healthier, results in extra expenses and can cause decrease company's profit margins.
• As Exclamation International Inc has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
