With the deep analysis of the above options, it is recommended that the business should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just present new and ingenious products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share rates as well, as financiers want to invest more in business with substantial R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Method can be carried out efficiently by establishing particular short term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy European Financial Integration ought to carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce most of its profits.
• Evaluate the current target market along with the market sector which is not include in the company's circle.
• Evaluate the existing financial information to measure the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Obtain most favorable companies with a strong commitment to health, to build the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about European Financial Integration worths and vision and to prevent prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste element, as the base for the European Financial Integration as a company producing healthy items has actually been built under midterm plan and now the company could move towards taste aspect also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
