With the deep analysis of the above alternatives, it is advised that the company needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and ingenious products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs too, as financiers want to invest more in business with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Technique can be executed effectively by developing certain short term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Eurodisneyland need to carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate the majority of its profits.
• Evaluate the existing target market as well as the marketplace section which is not consist of in the company's circle.
• Evaluate the present financial data to measure the quantity that should be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has possible experience to handle. Acquire most favorable companies with a strong commitment to health, to construct the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Eurodisneyland values and vision and to prevent possible danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Eurodisneyland as a company producing healthy products has actually been constructed under midterm strategy and now the company might move towards taste element as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
