The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Ethnic Consumers Consulting has an experience of about 140 years, making it possible for business to better perform, in different circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Market.
• Ethnic Consumers Consulting has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of infant foods, pet food, confectionary items, drinks etc. Famous brand names of Ethnic Consumers Consulting consist of; Maggi, Kit-Kat, Nescafe, and so on
• Ethnic Consumers Consulting has large quantity of spending on R&D as compare to its competitors, making the company to launch more innovative and healthy items. This innovation provides the company a high competitive position in long run.
• After embracing its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Ethnic Consumers Consulting.
• Ethnic Consumers Consulting is a popular brand name with high customer's loyalty and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of different new brands of Ethnic Consumers Consulting.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can give an unfavorable signal to Ethnic Consumers Consulting clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Ethnic Consumers Consulting as a business offering healthy and nutritious items.
Opportunities
• Presenting more health related products enables the business to record the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards developing countries can improve the Ethnic Consumers Consulting organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Ethnic Consumers Consulting consumers. For instance, teachers can suggest their trainees to purchase Ethnic Consumers Consulting products.
Threats
• Economic instability in nations, which are the possible markets for Ethnic Consumers Consulting, can develop a number of problems for Ethnic Consumers Consulting.
• Shifting of items from regular to much healthier, leads to additional expenses and can lead to decrease business's earnings margins.
• As Ethnic Consumers Consulting has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular issues.
Exhibit F: SWOT Analysis
